CV

Illustrator, Graphic Designer,
Video editor & Motion Design

Education

University of East London

Sep ‘06 – May ‘09

  • BA HONS Graphic Design

    and Moving Image

Newham Sixth Form College

Sept ‘04 – May ‘06:

  • A - Level Fine art

  • AS - Level Graphic Design

  • AS - Level History

  • BNA - Digital Media

Plashet School

Sept ‘99 - May ‘04

  • Passed 12 GCSE including

    Math, English and Fine Art

Rev XL

SHEFFIELD | Aril ‘25- ongoing

Head of Creative

The focus is on creating visually compelling artwork for lead generation, ensuring each asset is tailored for maximum impact across multiple platforms such as Meta, TikTok, Google, and YouTube. There is close collaboration with media buyers, ensuring assets align with paid strategies, optimising performance and return on investment.

Managing the company’s expectations is crucial, balancing the creative vision with business goals, while delivering on time and within budget, and pushing boundaries in campaigns. Each project requires collaboration and an agile approach, continuously refining creative assets to meet evolving trends and maximise engagement. Additionally, leading a talented team of designers, copywriters, and videographers involves managing the creative process from concept to execution with a strong focus on efficiency and problem-solving.


Role Description

  • Creative Strategy for Lead Generation - Create compelling ad creatives that engage users and convert them into leads or customers. This includes understanding the user journey, crafting persuasive copy, and developing visually appealing designs that align with campaign goals.

  • Paid media assets - conceptualise and design engaging ad creatives developing a asset library of optimised artwork for best performing lead generation

  • Brand - developing the brand voice and image for external clients and promotion, allowing to create an atomosphere of trust and transparency.

  • Managing and Scaling High-Volume Campaigns - managing multiple high-impact ad campaigns simultaneously. This involves efficient resource management, balancing team workload, and ensuring quick turnaround times for asset creation.

  • Collaboration with Media Buyers & Performance Teams - Close collaboration with media buyers to ensure creatives are aligned with paid strategies. Being able to pivot creatives based on feedback from performance teams and media buyers to ensure assets resonate with the target audience.

  • Data-Driven Creativity -Using data insights (e.g., A/B testing, analytics) to inform creative decisions. Adapt and optimise a campaigns based on real-time performance data to drive better results and ROI

Experian Credit Score

LONDON/NOTTINGHAM | Sept ‘22 - April ‘25

Marketing Creative

To create digital assets from illustrations, graphic and video assets, incoporating new design templates and style to bolster the financial messaging, as well creating digestable engaging design to help consumers make difficult decisions.Expanding our illustration library for animation as well developing the new look and feel to freshen the brand across multiple platforms and attract customers and shape the brand direction. Champoining the current style with user tested stats to help drive a cohesive and responsible design.

Developing the brand across the board of user facing journeys, via email, app, social and website we want to make sure our journey to help consumers navigate and invest in our product.

Role Description

  • Display assets- creations for front end development in campaign and product launch, consist of campaign development and promotional assets.

  • CRM - journey for email design how to make click through more engaging and making reactive design decisions

  • CRM - Creating optimised module design to stay up to date with technology and functioniality of interaction

  • Illustration - creating new dynamic artwork using user testing finding to more adaptive illustrations, working alongside the Creative Lead to develope Marketing designs.

  • Video editing and motion design - Adapting videos for use in alternative platoforms such as atm’s, YouTube and other social media platofmrs

  • Social media content - paid assets as well as organic social, upgrading the look and feel of the current Experin design

  • Presentation design - creating and developing presentation assets on platforms such as powerpoint and google slides.

  • Working with project leads, freelancers, contractors and print companies across the world to deliver outstanding creative assets across screen and print.

  • UI - Working alongside seniour UI designer to incoporate marketing design

    and illustrations.

  • Animation - Creating new illustration and animation styles a new brand guidelines.

Absolute Collagen

BIRMINGHAM | Sept ‘21 - Sept ‘22

Senior Graphic Designer

My position consists of growing the brand's identity in its graphic design, formulating clean aesthetics and engagement through multifacet of communication e.g. E-commerce, CRM, social media, print materials, illustrations, photography and videography. I give creative direction on photography and stylisation on what works successfully through a skincare and beauty market, thus developing our constraints through our brand guidelines and pushing our creativity further. 

Role Description

  • Retouching - photo manipulation on colour correction, touchup and manipulation on to different stages .

  • E-com - creations for front end development in campaign and product launch and promotional assets to be incorporated for blog styles, homepage and product pages.

  • CRM - journey for email design to be more engaging, as well as building out assets through klaviyo and ensuring compatibility across platforms. 

  • Print assets - for campaigns such as in order leaflets,information packs for PR and product launch. Leading creative missions on older artwork to create more engaging and relevant material.

  • Illustration - designing multitude of artwork by hand and digitally for scientific demonstrations and unique quirky artwork for everyday use.

  • Video editing and motion design -, created using different types of softwares eg Adobe Premiere Pro, Photoshop and Aftereffects. Creating dynamic displays of typography or subtle shifts in motion.

  • Social media content - paid assets as well as organic social for UK and France market

  • Graphic designer for international relations, currently working with the french market and creating adaptive design.

  • Presentation design - creating and developing presentation assets on platforms such as powerpoint and google slides.

  • Working with project leads, freelancers, contractors and print companies across the world to deliver outstanding creative assets across screen and print.

Aurelia London

HAMMERSMITH | Sept ‘18 - Sept' ‘21

Graphic Designer

My role consists of graphic design, illustration and video editing with the occasion of leading creative development for shoots and directing videos. Creating elements for emails, social and web assets , as well printed material such as brochures and in-order leaflet. Working on packaging design for our Christmas promotion and rebrand, as well as artwork is also provided to different retailers for use, such as SpaceNK, Look Fantastic, Elements, Next and more.

Role description:

  • Social media which include: Facebook and Instagram

  • Typography/Calligraphy designs for brochures, booklets and campaign material

  • Illustration assets for social campaigns website assets and campaign materials

  • Newsletter

  • Videography - directing and editing for product highlight and promotions

  • POS design layouts

  • CMS Management updating the website with new product imagery and design elements across the site

  • Creative direction for photography

Variety, the Children’s Charity

CAMDEN | Sept ‘15 - July ‘18

Graphic Designer - for Regional Offices and HQ

Primary focus on social media campaigns, brochure design, video editing, photo manipulation, e-commerce for database clients, promoting the charity events. Working with our celebrity ambassadors and young ambassadors to promote the work of the charity, using graphic material and elements and video interviews to piece all the elements together.

Role description:

  • Artwork for websites

  • Adverts for events and campaigns

  • Booklet and Brochure design

  • Photography/Filming/Video editing

  • Print designs

  • Project managing new concepts and design

  • Collaborative work with departments

  • Working alongside with contractors i.e. printers & copy writers