CV

Rev XL

SHEFFIELD | April ‘25- ongoing

Head of Creative

As a design leader, my role is to be the main bridging point of business strategy, digital experiences and artistic execution, this allows direction and managing a core creative team that strengthen our visual framework. This includes creative assets as well as; messaging and copy, growth in performance, marketing and social media strategies, thus enables a compelling and effective campaign that aligns with our clients brand identity.

This also includes working with individuals that have a specialised creative talent, maximising our output. Which creates a positive atmosphere of working together to supporting an end product that also scales across marketing and digital platforms.

Role Description

• Leadership and mentoring - Helping to manage a team of creatives, to develop their own skills with the current times and aspiring to broaden their horizon with considerate mentoring and support. Being one of the direct reports from heads of the business, it’s also my role to filter that information and manage expectations within my team and allow a comfortable space for people to raise concerns.

• Team collaboration - I’ve put in to position communication that manage actionable creative concepts and campaigns that will help the media teams boost their performance and sales. 

• Client collaboration - working with clients on their need for the project, this factors in with the compliance to put together a documentation of what can and can not be done, pushing boundaries and supporting clients to what can be achieved.

  Project oversights - it’s my job to come up with campaign concept that will be effective, this enables me to add supervision so with my team. With quick turns and large asset delivery, I’ve implemented expectation and project focus on members of my team to reduce burn out.

• Communication and problem solving - Having transparent communication across the board within my own team as well as inter-department communication, allows for better engagement in presentations with members internal and external. It enables effect pitching of campaigns, clear concise information without deviating from topics. 

• Resource management - Working with freelancers and using their time effectively, this breaks down briefs and clear communication of whats expected. This extends to using the latest software and always within budget to support any holes in our department, and enables training and support.

• Brand development - developing a look and feel of the agencies and it’s representation when we pitch to clients, guarding the integrity of what we want to share as well and making sure the elements between, website, presentation and assets are consistent. This extends to client brands and that we’re holing every creative artwork to the same scrutiny with our own brand, this builds integrity and assurance that client needs will be met.